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Volkswagen Hires BMW’s Diess to Head VW Brand
Herbert Diess Volkswagen Group has hired Herbert Diess, who has directed product development at BMW AG, to head its VW brand beginning next Oct. 1.
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Volkswagen Group has hired Herbert Diess, who has
directed product development at BMW AG, to head its VW brand beginning next Oct. 1.
Deiss, 56, will succeed Martin Winterkorn, who is to remain as chair of VW Group's management board.
VW says Deiss will fill the newly created position of chairman of the board of management of Volkswagen passenger cars.