Toyota’s Scion Brand Aims for a Comeback

Toyota Motor Corp. hopes two new models the first in three years will help resuscitate the company's ailing Scion sub-brand.

The company will unveil the iM five-door hatch and iA sporty small sedan at the New York auto show early next month.

Scion debuted in the U.S. in 2003. Demand peaked at 173,000 units in 2006. Last year's volume was 58,000 units, down 15% from 2013, according to Autodata Corp.