Toyota Remains the Industry’s Most Valuable Brand

Toyota Motor Corp. retained its standing as the world's most valuable automotive brand this year, according to this year's BrandZ Top 100 Global Brands list from London-based brand research firm Millward Brown.

Toyota ranks 30th on the 2015 overall list with an estimated brand value of $28.9 billion, down from $29.6 billion in 2014.

Toyota is followed by BMW ($26.3 billion), Mercedes-Benz ($21.9 billion), Honda ($13.3 billion), Ford ($13.1 billion) and Nissan ($11.4 billion). The ranking of all six brands are unchanged from the 2014 list.

This year's ranking is topped by Apple ($247 billion), Google ($173.7 billion) and Microsoft ($115.5 billion).

The value of the auto sector's top 10 brands increased 3% to $143.6 billion this year, according to the report. It says growth is being hampered by a lack of brand differentiation and uncertainty about the evolving nature of personal transportation.