Toyota, Mercedes, BMW Remain Top Global Car Brands

Toyota held onto its title as the world's most valuable automotive brand, according to Interbrand's annual Best Global Brands report.

Coca-Cola tops the New York City-based brand consulting group's list for the 13th consecutive year with an estimated brand value of $77.8 billion (€60.5 billion).

Toyota (€23.6 billion) and Mercedes-Benz (€23.4 billion) each moved up one rung from last year to 10th and 11th place, respectively. BMW (€22.6 billion) jumped three steps to No. 12.

Other automakers on the list include Honda (21), Volkswagen (39), Ford (45), Hyundai (53), Audi (55), Porsche (72), Nissan (73) and Kia (87).

Interbrand ranks brands according to their strength, role in purchasing decision and "economic profit" (net operating profit after tax, minus capital used).