PSA to Debut DS Brand Flagship Sedan in 2018
PSA Peugeot Citroen's upscale DS brand is preparing to introduce its top-end model, a large sedan code-named DS 8, in three years, sources tell Automotive News Europe.
PSA Peugeot Citroen's upscale DS brand is preparing to introduce its top-end model, a large sedan code-named DS 8, in three years, sources tell Automotive News Europe.
The new car will compete with such models as the Audi A6. ANE says the vehicle will ride on PSA's EMP2 chassis, which also carries the Citroen C4 Picasso and Peugeot 308 sedans.
The car will blend styling elements of the Numero 9 concept shown in 2012 and the Divine DS concept introduced last year, according to ANE. PSA revived the higher-margin DS marque in 2010 and made it a separate brand last year.