Mexican Media Brands
PSA Hires Ex-Renault Chief to Head Sales, Marketing
PSA Group has appointed Thierry Koskas to take over as senior vice president of sales and marketing for the group’s five brands—Citroen, DS, Opel, Peugeot and Vauxhall—on March 26.
#marketing
Share
PSA Group has appointed Thierry Koskas to take over as senior vice president of sales and marketing for the group’s five brands—Citroen, DS, Opel, Peugeot and Vauxhall—on March 26.
Koskas, a 21-year veteran at rival Renault SA, left that company in January as executive vice president of sales and marketing. He succeeds Alberic Chopelin, who is leaving to become chief commercial and customer officer for Europcar Mobility Group. Chopelin’s new assignment with the a French rental car company will begin on April 15.
As senior vice president at PSA, Koskas will report directly to CEO Carlos Tavares. He also will be responsible for the group’s parts and service business.
RELATED CONTENT
-
Freudenberg Takes on Electrification
Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.