Porsche May Launch Ad Agency Review

Porsche AG is putting put the $19 million creative portion of its U.S. advertising account up for review, Ad Age reports, citing unidentified sources.

The newspaper says Porsche's agency of five years, Chicago-based Cramer-Krasselt, is expected to participate.

The brand's media buying business, which is handled by Omnicom's PHD, is unlikely to be affected. Culver City, Calif.-based External View Consultants is conducting the review.

Volkswagen AG completed its acquisition of Porsche in August. Ad Age says VW's purchasing staff has required reviews of the sports car maker's ad accounts in other markets.