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Parlez-Vous Citroen?

PSA Group’s Citroen unit has launched a new website that chronicles the history of the 97-year-old brand and its vehicles.

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PSA Group’s Citroen unit has launched a new website that chronicles the history of the 97-year-old brand and its vehicles.

Dubbed Citroen Origins, the interactive site allows users to access detailed information about historic models dating back to the 1919 Type A, which featured a water-cooled 4-cylinder engine that produced 18 hp.

Users can see a 360˚ exterior view of the cars along with detailed interior shots. They also can access the car’s specs and other information from old brochures and other product literature. Authentic samples of the sounds made by the doors, horns, wipers, turn signals and engine also are available, and each car is accompanied by background music representative of its era.

Other parts of the site allow users to read about how the company was founded by Andre Citroen and the evolution of the company’s logo. For now, the site is available only in French.

Gardner Business Media - Strategic Business Solutions