Nissan Targets Top Market Spots in Middle East

Nissan Motor Co. is adding models and increasing capacity in the Middle East in a bid to raise its market share there by one-third to more than 20% by 2022.

Peyman Kargar, who chairs Nissan operations in the Africa, India and the Middle East tells Bloomberg News the plan will double the company’s assembly footprint in the territory he manages. Nissan currently operates three factories in the region: one each in Egypt, India and South Africa.

Kargar says Nissan hopes to open facilities in Algeria and Pakistan and expand annual capacity at its Egyptian facility more than 25% to 28,000 units within three years. He tells Bloomberg that the company considers Egypt a strategic market and has invested $200 million there to date.