Nissan Jumps on iTunes Radio Bandwagon

Nissan Motor Corp. is the exclusive automotive partner for the launch of iTunes Radio, Apple Inc.'s version of online music streaming similar to Pandora.

The Apple radio service debuted this month with Nissan, McDonald's, Pepsi and Procter & Gamble as co-partners. iTunes Radio was introduced on the iPhone 5s and iPhone 5c with Apple's new iOS 7 mobile operating system. The service will be accessible through Apple products and PCs.

Each of iTune Radio's multi-million-dollar sponsorship deals includes a 12-month advertising campaign to run within the streaming music service, according to Advertising Age. Nissan gets exclusivity within the automotive segment through Dec. 31.

Ads on iTunes Radio reportedly will require a minimum buy-in of about $1 million, the publication says. Users will be served an audio ad once every 15 minutes and one video ad every hour. Some music playlists also will carry sponsoring brand information.

Listeners will be able to opt-out of ads by buying an iTunes Match subscription. Listeners also will be able to easily purchase music through the service.