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Mercedes, Chery Agree on “EQ” Naming
Daimler AG and China’s Chery Automobile Co. have reached an agreement that allows both companies to use variants of “EQ” in the name of future electrified vehicles.
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Daimler AG and China’s Chery Automobile Co. have reached an agreement that allows both companies to use variants of “EQ” in the name of future electrified vehicles.
In March Chery filed a trademark complaint in China seeking to bar Daimler’s Mercedes-Benz unit from using “EQ” for the German carmaker's upcoming line of electrified vehicles. Chery has marketed its own eQ electric coupe in China since 2014.
Under the new agreement, Mercedes will use EQ as the prefix for future all-electric models, such as the upcoming EQC. It also can use “EQ Power” badging to market plug-in hybrid vehicles and "EQ Power+" for high-performance hybrids.
Chery will continue using the eQ and eQ1 names for its current EVs and can launch new vehicles with numerical continuations (eQ2) around the world. Chery’s hybrids will get "eQ TEC" designations.
Earlier this year Mercedes said it is accelerating plans for its EQ lineup. The brand now aims to launch 10 EQ models by 2022, starting with an electric crossover in 2019.
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