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Men, Women Negotiate for Cars Differently, but Results May Be the Same
Women tend to be better prepared for the process of negotiating a price for a new car, having done their homework before stepping into the dealership, while men are more concerned about product image and pushing for deeper deals.
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Women tend to be better prepared for the process of negotiating a price for a new car, having done their homework before stepping into the dealership, while men are more concerned about product image and pushing for deeper deals. These are just a few of the findings of a new Kelley Blue Book research study. (PR Newswire)