Maserati Names New Marketing Chief
Fiat SpA has appointed Saad Chehab, head the company's Chrysler and Lancia brands since 2011, as chief marketing officer at Maserati SpA, effective immediately.
#marketing
Fiat SpA has appointed Saad Chehab, head the company's Chrysler and Lancia brands since 2011, as chief marketing officer at Maserati SpA, effective immediately.
Succeeding Chehab as president and CEO of the Chrysler brand is Al Gardner, formerly director of Chrysler's regional operations for the southeastern U.S.
Separately, Chrysler has named Robert Graczyk, formerly president and CEO of Maserati North America, to head sales in Australia for all Chrysler and Fiat brands.
RELATED CONTENT
-
Automotive Competitive Intelligence 101: A Beginner's Guide
The phrase "competitive intelligence" refers to the monitoring of a competitor's products and market activities through the use of an intelligence gathering process.
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Simon Sproule Has Forgotten More About Auto Than Many Experts Know
With a CV like his, there is a depth of knowledge not readily matched.