Lincoln Sales Fueled by Women Buyers

Sales of Lincoln’s latest luxury models are being driven by women buyers, according to Ford Motor Co.

The company cites IHS Automotive data indicating that Lincoln sales to women have jumped 45% in the past 10 years. Registrations to women of the MKC small crossover climbed 52% year on year in the second half of 2015. Likewise, sales to women of Lincoln’s larger MKX crossover are up 48%.

Lincoln, which is pushing an image of quiet luxury and elegance, suggests women appreciate the brand’s “holistic expression of quality” in color and materials..