Lamborghini Prepares to Double Sales with New SUV

Volkswagen AG’s Lamborghini supercar unit reiterates that it expects its global output to at least double to 7,000 units by 2019 because of the Urus SUV/crossover it plans to launch in 2018.

Last year the iconic brand sold a record 3,200 cars worldwide. CEO Stefano Domenicali tells Reuters the company is aiming to sell 3,500 units of the $200,000 Urus per year. He says the model will be joined by a plug-in hybrid version in 2020.

To prepare for expanded sales, the brand will double the capacity of its factory in Bolognese, Italy, add 500 employees and expand its dealer network 20% to 160 outlets.