Hyundai Hires Former Lambo Exec to Lead Genesis Brand Strategy

Manfred Fitzgerald, a former head of brand and design for Automobil Lamborghini Holding SpA, is joining Hyundai Motor Co. to head global strategy for the South Korean company’s Genesis luxury brand.

Fitzgerald, now 52, left Lamborghini in 2011 after 12 years and has headed his own consultancy, The Brand and Design Co., from 2013.

At Hyundai, he will report to Cho Won-hong, Hyundai’s chief operating officer. Fitzgerald will be one of few non-Korean executives at the company’s headquarters in Seoul.