Horizon and Hyundai’s Innocean Partner on Global Media Buying

Next month New York City-based Horizon Media and Hyundai Motor Co.'s affiliated Innocean Worldwide agency expect to launch a worldwide media agency called Canvas Worldwide.

The new company's first client, effective Jan. 1, will be Hyundai-Kia's U.S. operations. The $700 million media account has been held for the past seven years by Interpublic Group's Initiative unit.

The partners say Canvas will combine Horizon's innovative approach to media, which includes a highly transparent approach to media buying, with Innocean's global footprint. The new company will debut with main offices in New York and Los Angeles and regional offices in Atlanta, Chicago and Dallas.