Honda May Gain U.S. Share on Massive Product Overall

Honda Motor Co. will redesign about 24% of its U.S. models each year through 2019 compared with a 20% renewal rate for the market overall, according to Bank of America Merrill Lynch's annual Car Wars report.

This year's analysis was announced at an Automotive Press Assn. lunch in Detroit on Wednesday.

Bank of America analyst John Murphy tells APA members Honda's flood of new products should help the company gain market share and boost profits in the U.S. over the next four years.

Honda's share of the American market has declined from 9.8% in 2013 to 9.3% last year and 8.8% through the first five months of 2015, according to Autodata Corp.

The report predicts Ford, General Motors and Toyota will defend their current market shares in the U.S. But it says relatively low product renewal rates could hurt Hyundai/Kia and Nissan in the next four years.