Mexican Media Brands
Grand Tourer Joining Kia Lineup by 2017
Kia Motors Corp. overseas marketing chief tells Auto Express the GT concept vehicle it unveiled at the Frankfurt auto show in 2011 will go into production in about three years.
#marketing
Share
Kia Motors Corp. overseas marketing chief tells Auto Express the GT concept vehicle it unveiled at the Frankfurt auto show in 2011 will go into production in about three years.
The South Korean carmaker says it will borrow design cues from the GT concept but may build the four-door grand tourer on a front-drive platform as opposed to the concept's rear-drive layout.
The concept GT was penned under the guidance of Kia global design director Peter Schreyer, but it remains unclear how closely the production car will mirror the concept's styling.
Sources tell Auto Express that Kia may build the car on the architecture underpinning the Genesis coupe produced by parent Hyundai Motor Co. The British enthusiast magazine notes that another possibility is an all-wheel-drive car derived from the front-drive package.
RELATED CONTENT
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Ford’s Quarterly Net Earnings Drop 57%
Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.