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GMC Aims to Boost U.S. Market Share by Two-Thirds
General Motors Co.'s GMC brand tells reporters at the New York auto show it hopes to increase its 3% share of the American light-vehicle market to 4% in five years and 5% within a decade from now.
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General Motors Co.'s GMC brand tells reporters at the New York auto show it hopes to increase its 3% share of the American light-vehicle market to 4% in five years and 5% within a decade from now.
GMC is counting on new products and an overhaul of its entire current lineup to accelerate growth. Last month the brand signaled an interest in adding such models as a small crossover and a "lifestyle" SUV akin to the iconic Jeep Wrangler.
GMC's volume has been expanding for five years, rising 13% last year and 23% in the first two months of 2015. Among GM's four brands, GMC is considered the most profitable. The unit's trucks and SUVs command higher prices than their Chevrolet-branded siblings.