GM Names Global Brand Chief for Cadillac

General Motors Co. has appointed Robert Ferguson, formerly the company's vice president for global public policy, to the newly created job of vice president of global Cadillac.

In his new job Ferguson oversees marketing, brand management and advertising for Cadillac worldwide. He reports directly to CEO Dan Akerson. GM says Ferguson will add responsibility for the luxury brand's global sales in 2013.

Ferguson's assignment is the latest effort by GM to promote Cadillac outside North America. The brand has begun its most extensive product upgrade in history and is determined to compete with such entrenched global luxury brands such as Audi, BMW and Mercedes-Benz.