Mexican Media Brands
Ford to Introduce its Lincoln Premium Brand in China
Ford Motor Co. hopes to jump into China's booming luxury car market by introducing its Lincoln brand cars and SUVs there for the first tim this autumn.
#economics
Share
Ford Motor Co. hopes to jump into China's booming luxury car market by introducing its Lincoln brand cars and SUVs there for the first tim this autumn.
The company aims to introduce five models through 60 dealerships in 50 cities by the end of 2016. All vehicles will be imported.
The program is expected to begin with the midsize Lincoln MKZ sedan and small MKC crossover. They will debut through eight outlets in seven cities: Beijing, Chengdu, Guangzhou, Huangzhou, Nanjing, Shanghai and Xi'an.
Analysts say the Lincoln brand faces years of marketing effort to establish itself in China, where such competitors as Audi sold some 492,000 vehicles in 2013. Lincoln sold 81,700 vehicles in the U.S. last year.
Lincoln plans a very personalized marketing approach in China, beginning with dealership representatives who are trained at a new Lincoln Institute in Shanghai. Dealerships will feature a waterfall, sumptuous lounge area and concierge-type assistants to help shoppers choose vehicle options.
RELATED CONTENT
-
Global Car Market to Shrink for 2-3 Years
Global sales of light vehicles will decline year on year through at least 2021, predicts LMC Automotive at its annual outlook conference outside Detroit, Mich.
-
Report Forecasts Huge Economic Upside for Self-Driving EVs
Widespread adoption of autonomous electric vehicles could provide $800 billion in annual social and economic benefits in the U.S. by 2050, according to a new report.
-
Achieving Efficiency?
A look at on-road fuel economy changes over 92 years.