Fiat Says U.K. Tax Base Will Lure U.S. Investors

Fiat SpA Chairman John Elkann says the company, now renamed Fiat Chrysler Automobiles, is shifting its tax domicile from Italy to the U.K. in hopes of attracting more American investors.

He tells Italy's La Stampa that the U.K. offers unspecified investment rules that are more favorable than those in Italy.

Elkann also says that Fiat, having fully acquired Chrysler Group LLC earlier this month, will operate with at least two regional headquarters: Fiat's existing offices in Turin and Chrysler's complex in Auburn Hills, Mich.

Turin will be the center for the company's activities in Europe, Africa and the Middle East, according to Elkann. His comment suggests that FCA will eventually establish a third regional headquarters in Asia.

Elkann further discloses that FCA is finally ready to relaunch its Alfa Romeo brand. He indicates Alfa's marketing strategy will focus on high-end market segments, akin to the successful approach of the company's Maserati brand.