FCA Names New Agency to Lead Jeep, Alfa Advertising

Fiat Chrysler Automobiles NV has named DDB Chicago to handle U.S. advertising for its Jeep and Alfa Romeo brands, Automotive News reports.

The selection comes a week after FCA announced it was dropping Wieden+Kennedy as agency of record for its Chrysler and Dodge brands. W+K also did some Jeep ads.

DDB’s first Jeep spot aired during the Super Bowl last month. The agency also has prepared an online ad for the Alfa Giulia sedan, but that car’s U.S. debut has been delayed again.