FCA Launches U.S. Media Review

Fiat Chrysler Automobiles NV is opening a media agency review of its $2.2 billion in U.S. ad spending.

The account has been held since 2009 by Interpublic’s UM unit. FCA tells Advertising Age that UM will be invited to join the bidding. The work covers FCA’s Chrysler, Fiat, Ram and Jeep brands in the U.S.

FCA is the latest among several large carmakers to review its agency. Mercedes-Benz switched its creative work to Paris-Publicis Groupe in 40 markets in February. Volkswagen put its VW brand creative account into review last month. Ford did the same for most of its worldwide creative a week later.