Daimler Hires former PSA Exec to Head Digital Sales for Mercedes

Daimler AG has hired Savine Scheunert, formerly head of PSA Group’s China unit, to head a new department to implement advanced digital information technology techniques for its Mercedes-Benz brand.

She took over as head of Mercedes’ new IT Marketing & Sales unit on July 1, according to Automobilwoche. The group will officially begin operations on Aug. 1.

Scheunert reports to Jan Brecht, who joined Daimler last November as its IT chief, and Mercedes sales chief Ola Kellenius. Her department will handle IT matters for Mercedes’ marketing, global parts and service operations and both global and regional sales activities.