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Consumer Trust Remains a Big Hurdle for Self-Driving Cars
Most consumers worldwide remain skeptical about the safety of autonomous vehicles and who is best-suited to make them, according to Deloitte.
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Most consumers worldwide remain skeptical about the safety of autonomous vehicles and who is best-suited to make them, according to Deloitte.
The firm’s poll of 22,000 consumers in 17 countries finds the proportion of those expressing worries about the safety of robotic cars ranges from a low of 62% in China to a high of 81% in South Korea.
Three in four U.S. respondents say fully self-driving cars won’t be safe. But more than two-thirds of them say they would change their mind if such vehicles were proven safe.
Deloitte says consumers differ sharply over who they would trust to build safe automated vehicles. In the U.S., fewer than half consider existing car companies trustworthy. Only 20% believe a Silicon Valley company would do a good job, and 27% believe a newcomer that specializes in autonomous vehicles might be best.
In China, only 27% of respondents trust traditional manufacturers to deliver safe self-driving cars. The ratio is 34% in India, 44% in South Korea, 51% in Germany and 76% in Japan, according to the report.
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