Citroen Considers New Vehicle Naming System

PSA Peugeot Citroen is studying options about the way it identifies its vehicles, Les Echos reports.

The French business newspaper says Citroen CEO Linda Jackson has ordered a study to explore a new structure for assigning names. Neither the newspaper nor Citroen has offered any details.

Citroen currently uses a letter and number to indicate a family of cars and a name to indicate a special variant the C4 Cactus, for example.

Automotive News Europe notes that sister division Peugeot changed its naming protocol two years. Peugeot continues to use a two-digit designation for a model family. But the brand has stopped using a third numeral to indicate the model's generation. Now the third number is either 1 to signify an emerging-market vehicle or 8 for a mature-market model.