Chevy Adopts New Ad Slogan

General Motors Co.'s Chevrolet brand is jettisoning its much-panned "Chevy Runs Deep" advertising tagline for the new slogan, "Find New Roads."

GM says the campaign, the marque's first worldwide effort, will better connect with the overseas consumers Chevy is wooing. The brand's iconic slogans of past decades had a distinctly patriotic fervor: "The Heartbeat of America," "Baseball, Hot Dogs, Apple Pie and Chevrolet" and "See the U.S.A. in Your Chevrolet."

The new slogan was created by the Commonwealth agency, a joint venture between Omnicom Group and Interpublic Group. The first ads will appear in the U.S. next month and roll out later in 140 other countries.