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Carmakers Abandon Super Bowl XLIX
Fiat Chrysler Automobiles NV will likely return, perhaps even continuing its streak of "Made in Detroit" ads that began with Eminem's famous "Born of Fire" spot in 2011's game.
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Fiat Chrysler Automobiles NV will likely return, perhaps even continuing its streak of "Made in Detroit" ads that began with Eminem's famous "Born of Fire" spot in 2011's game. But, the 2015 Super Bowl is becoming more notable for the number of automakers deciding to sit it out. (Forbes)