Cadillac Aims for Big Sales Jump in China This Year

General Motors Co.'s Cadillac unit aims to increase deliveries in 2013 by as much as two-thirds in China and about one-third in America, says the brand's global chief Bob Ferguson.

Cadillac's U.S. volume dipped 2% to 149,800 vehicles in 2012 but jumped 32% to 27,000 units in the first two months of this year. In China the marque expects to hike sales to as much 50,000 vehicles from 30,000 units last year.

Ferguson tells reporters in New York City that Cadillac's gains will come from three sedans: the fullsize XTS, the compact ATS launched in 2012 and the next-generation CTS midsize due late this year. He insists the CTS, which was unveiled in the eve of the New York auto show, will compete with the BMW 5 Series.

Separately, Ferguson says Cadillac expects to complete an advertising agency review before the end of May. The brand is seeking an ad strategy it can use in all markets worldwide, he adds.