BMW Launches DriveNow Car Share Service in U.K.

On Thursday BMW AG is expected to introduce its DriveNow short-term car share service in London, according to the Financial Times.

BMW's arrival in the U.K. follows the departure in May of the car2go service of rival Daimler AG. Both businesses enable users to rent city cars by the hour, picking up a vehicle in one location and leaving it in another.

Daimler attributed its decision to abandon the U.K. to the challenges of balancing parking spaces and the ever-shifting locations of its rental cars.