Alfa Romeo Drops U.S. Ad Agency After 6 Months

Fiat Chrysler Automobiles NV’s Alfa Romeo unit has dismissed the U.S. ad agency, DDB Chicago, it hired in March, Advertising Age reports. The agency has not commented.

DDB continues as the lead agency of record for FCA’s far more lucrative Jeep brand. The carmaker says Alfa is now “working with FCA’s roster of agencies.”

Last year FCA—which sold fewer than 700 of Alfa’s $55,000 4C sports cars in the U.S. last year—spent $5 million on measured media to promote the brand there, according to Ad Age. That compares with $281 million spent on Jeep.

Alfa hopes to introduce the repeatedly delayed Giulia midsize sport sedan by the end of 2016. In January U.S. brand chef Reid Bigland told Bloomberg the first version of the Giulia would be the top-end, $70,000 Quadrifoglio performance model. The standard Giulia is expected to start at about $40,000 in the U.S.