Published

Ready Your Manufacturing Marketing Strategy for Recessions

Advertising in a recession is a smart business move to grow your business, now and for the future. Develop a recession marketing strategy now, not when the market drops or a recession is announced. The strategic steps needed to help you survive and thrive during a recession are time tested and have held up through multiple past recessions.

Share

Stock Photo Image

In a recession, the first dollars that a company usually cuts come from the advertising budget. That’s a big mistake. Advertising in a recession is actually a smart business move to grow your business, both now, and for the future. It’s not the risk you may think it is. You need to develop a recession marketing strategy now – not when the market drops, not when a recession is formally announced. The short answer to the strategic steps needed to help you not only survive but thrive during a recession are time tested and have held up through multiple past recessions. Read more

RELATED CONTENT

  • How Best-Practice Segmentation Delivers Faster and More Profitable Growth

    There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

Gardner Business Media - Strategic Business Solutions