By Paul McCabe
The McCabe Group
In a recession, the first dollars that a company usually cuts come from the advertising budget. That’s a big mistake. Advertising in a recession is actually a smart business move to grow your business, both now, and for the future. It’s not the risk you may think it is. You need to develop a recession marketing strategy now – not when the market drops, not when a recession is formally announced. The short answer to the strategic steps needed to help you not only survive but thrive during a recession are time tested and have held up through multiple past recessions. Read more