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Moldmaking Data Helps Moldmakers Stay Ahead of Coronavirus
The Coronavirus, also known as COVID-19 may have a significant impact on the global supply chain serving the Moldmaking community. Moldmaking Technology Magazine and Gardner Intelligence can help Moldmakers stay a step ahead. Gardner Intelligence is one of the few places able to provide detailed and specific data on the Moldmaking industry on a monthly basis.
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Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
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How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
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Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.