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Moldmaking Data Helps Moldmakers Stay Ahead of Coronavirus
The Coronavirus, also known as COVID-19 may have a significant impact on the global supply chain serving the Moldmaking community. Moldmaking Technology Magazine and Gardner Intelligence can help Moldmakers stay a step ahead. Gardner Intelligence is one of the few places able to provide detailed and specific data on the Moldmaking industry on a monthly basis.
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Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
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"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
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Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.