Mexican Media Brands
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
#leadgeneration
Share
To drive conversions, lead magnets have to offer real value to potential buyers and ideally help them accomplish something meaningful so they see the benefit of working with your company. No matter how great your product is, your content isn’t going to capture many leads on its own. Website visitors will visit once and never return. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return even if they like your brand and your content. In short: you’re not as irresistible as you think. But your lead magnets? They can be. Read more
RELATED CONTENT
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.