How to Start a B2B Marketing Podcast

Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing

Ginni Saraswati, Owner and Founder of Ginni Media podcast, Host for The Ginni Show

Getting Comfortable Outside of my Comfort Zone

Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
How Best-Practice Segmentation Delivers Faster and More Profitable Growth

There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.