Published

How to Start a B2B Marketing Podcast

Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing

Share

Stock Photo

Before the pandemic, there were one million podcasts on Apple Podcasts. Now there are more than two million. The popularity of podcasts has doubled in the last 12-18 months. Don't let your brand miss out on the marketing benefits this influential medium offers. To help you publish your own marketing podcast, the author shares some tips she uses at Ginni Media. Read more

RELATED CONTENT

  • Brand Insistence Vs. Brand Loyalty

    While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • Getting Comfortable Outside of my Comfort Zone

    Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.

Gardner Business Media - Strategic Business Solutions