Yet Another Delay in Alfa Romeo’s Return to U.S.

Fiat SpA is again postponing the full-scale return of its Alfa Romeo brand to the U.S., this time until the second quarter of 2014, Bloomberg News reports.

Alfa exited the U.S. market in 1995, and Fiat has been promising its return since 2003.

In 2008 Alfa began selling a few of its limited-edition $240,000 8C Competizione supercars through Maserati dealers. But plans for higher-volume models appear to have changed continuously.

Fiat-Chrysler CEO Sergio Marchionne said nine months ago that the compact Alfa 4C premium sports car "for sure" would lead the return by year-end.