Volvo Reviews Global Ad Account
Volvo Cars has put its global creative advertising account up for review and expects to choose an agency this autumn.
Volvo Cars has put its global creative advertising account up for review and expects to choose an agency this autumn.
The company says it seeks an agency to build its brand communications worldwide. The Swedish carmaker aims to double its global sales to 800,000 vehicles by 2020, including an aggressive expansion in China.
The incumbent, Amsterdam-based Arnold Worldwide, will participate. The review does not include the agency's U.S. Volvo account.