Mexican Media Brands
Volkswagen Hires Nissan Executive to Head U.S. Marketing
Volkswagen AG has hired Vinay Shahani, formerly marketing director for Nissan Motor Co.'s Nissan brand in North America, to be its vice president of marketing in the same region.
#marketing
Share
Volkswagen AG has hired Vinay Shahani, formerly marketing director for Nissan Motor Co.'s Nissan brand in North America, to be its vice president of marketing in the same region.
Shahani, 39, fills a vacancy created at VW in February when Timothy Mahoney left to become global marketing officer for General Motors Co.'s Chevrolet brand.
At VW, Shahani's mission will be to revive the company's sales momentum, which has faded in the U.S. this year. That effort will focus next spring on the American debut of VW's seventh-generation Golf small car.
RELATED CONTENT
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.
-
Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.