Toyota Tops BMW As World’s Most Valuable Car Brand
Toyota's brand value rose 12% from 2012 to €19.1 billion in this year's Brandz Top 100 list compiled by U.K.-based brand research group Millward Brown.
Toyota's brand value rose 12% from 2012 to €19.1 billion in this year's Brandz Top 100 list compiled by U.K.-based brand research group Millward Brown.
The company's valuation is based on consumer interviews and financial analysis.
Toyota's gain was enough to knock BMW (-2% to €18.7 billion) out of the top spot for auto brands. BMW led in 2010 and 2012. Toyota took the lead in 2006-2009 and in 2011.
Overall, Toyota and BMW rank 23rd and 24th, respectively. The highest-ranking U.S. automotive marque is Ford (+8% to €5.9 billion), which did not make the Top 100.
Other valuable car brands are Mercedes-Benz (€14 billion), Honda (€9.6 billion), Nissan (€7.9 billion) and Volkswagen (€6.8 billion).
Apple (€144 billion) led the brand list for the second straight year, followed by Google (€88.5 billion), IBM (€87.5 billion), McDonald's (€70.2 billion) and Coca-Cola (€61 billion).