Study: Honda Has Top Auto Brand Image in U.S.

Americans consider Honda Motor Co.'s namesake brand the best auto marque, according to Kelley Blue Book's 2013 Brand Image report. Consumers also rated Honda as most trusted and the best value.

KBB selects the top brands in 13 categories, based on consumer data it collects from new-vehicle shoppers who visit its auto information Web site.

Other winning makes include Toyota (trucks), Mini (performance), Chrysler (refinement), Ford (styling). The top brands in luxury categories include BMW (best overall), Mercedes-Benz (most refined), Porsche (styling and performance), Buick (value) and Lexus (most trusted).