J.D. Power Partners with U.K. Consumer Review Specialist

Market research giant J.D. Power is teaming with London-based Reevoo Ltd. to launch an automotive customer review portal for cars, brands, dealerships and services.

Dubbed J.D. Power Verified Reviews, the new platform aims to provide insights into how customers are talking about brands and their experiences with vehicles, sales and service. The partners say the system can be used to better inform car buyers, while helping carmakers to improve marketing and customer service.

Founded in 2005, Reevoo publishes customer reviews about hundreds of brands across myriad product categories, including car accessories. The reviews come from verified buyers—proof of purchase must be confirmed by a receipt or other means—and are unedited as long as they meet certain standards, according to Reevoo.

J.D. Power, which was founded in 1968, is best known for its quality surveys. The company was purchased by London-based XIO Group in 2016.