Mexican Media Brands
Honda’s U.S. Marketing Chief Shoulders New Duties
Honda Motor Co. has given Mike Accavitti, vice president of U.S. auto marketing, broader responsibilities for production planning, Automotive News reports.
#marketing
Share
Honda Motor Co. has given Mike Accavitti, vice president of U.S. auto marketing, broader responsibilities for production planning, Automotive News reports.
On April 1 Accavitti will add oversight of American Honda's product, sales and production planning, market research, distribution, logistics and quality control. He will continue to report to Tetsuo Iwamura, the unit's president.
The newspaper suggests that Accavitti's promotion signals that the U.S. unit will get a bigger say in the parent company's product planning. Art St. Cyr, who has headed corporate planning and logistics, retains those duties, but now reports to Accavitti.
Accavitti joined Honda in 2011 after 25 years at Chrysler Group, where he was the company's marketing chief and president of the Dodge brand.
RELATED CONTENT
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.