Mexican Media Brands
Honda Poised to Extend Acura Brand to Emerging Markets?
Honda Motor Co. plans to introduce its Acura luxury brand in Russia as early as next year, according to The Nikkei.
#Acura
Share
Honda Motor Co. plans to introduce its Acura luxury brand in Russia as early as next year, according to The Nikkei.
The Tokyo-based newspaper, which cites no sources, says Honda may also may debut Acura in Saudi Arabia, the United Arab Emirates and Ukraine next year and in Brazil in 2015.
The company aims for initial annual sales of 10,000 units in those markets, The Nikkei says. Last year the U.S. accounted for about 90% of Acura's 178,000-unit worldwide volume. The newspaper notes that luxury brands from rivals Toyota (Lexus) and Nissan (Infiniti) are already available in at least 50 countries.
RELATED CONTENT
-
Inside the Honda Performance Manufacturing Center
They don’t make many Acura NSX supercars. But those that they do are built with meticulous care and attention.
-
TLX Reset
For the 2018 model, Acura designers and engineers made changes to the sport sedan that go beyond a typical refresh. Here’s why and how.
-
Autoline After Hours in NYC
The 2016 New York International Auto Show is open to the public right now, but last week it was opened just to the press, where several vehicles were introduced, like the 2017 Prius Prime, a plug-in variant of the non-plug-in Prius hybrid.