Grenadier: Form Follows Function

(Image: INEOS Automotive)

“The brief was simple. We set out to design a modern, functional and highly capable 4x4 vehicle with utility at its core. A design that is ‘easy-to-read’, with no ambiguity about the Grenadier’s role in life. There to do everything you need, and nothing you don’t. Nothing is for show. Modern engineering and production techniques ensure the Grenadier is highly capable, but we have been able to stay true to the essence of creating a utilitarian vehicle that will stand the test of time.”—Toby Ecuyer, Head of Design, INEOS Automotive

Sounds right.