Ford Hires Actor McConaughey to Revive Lincoln Brand

Ford Motor Co. is hiring "The Lincoln Lawyer" actor Matthew McConaughey to sell the brand to younger buyers. McConaughey, 44, debuts next month in an ad introducing Lincoln's new MKC sport-utility vehicle. The endorsement deal is a 2-year collaboration where the actor "invites viewers to experience the vehicle through unscripted moments." (Bloomberg)

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