Ford Analytics Guru to Leave

Paul Ballew, who heads Ford Motor Co.'s data and analytics teams, is leaving the company on April 5.

Lisa Sperling, Ford's director of customer analytics, will succeed Ballew on an interim basis until a permanent replacement is appointed.

Ballew joined Ford in 2014 as the company’s first chief data and analytics officer. He was promoted from executive director to vice president in mid-2017. During his tenure, Ford's analytics team doubled to more than 1,000 direct employees and contractors.

Bellow previously worked for General Motors, Dun & Bradstreet and Nationwide Insurance.