Chrysler Consolidates SRT Vehicles Under Dodge Brand
Chrysler Group LLC has combined its SRT portfolio of performance models under the Dodge brand, effective immediately.
Chrysler Group LLC has combined its SRT portfolio of performance models under the Dodge brand, effective immediately.
The vehicles will be under the wing of Tim Kuniskis, president and CEO of Dodge. It isn't clear if the reorganization includes existing SRT versions of Jeep and Chrysler models, or whether those variants will be discontinued.
Ralph Gilles, who had been overseeing the SRT sub-brand, will continue as Chrysler's senior vice president of design and president/CEO of motorsports activities.