Audi to Hire BMW’s Former Brand Management Chief?

Volkswagen AG’s Audi unit is likely to hire former BMW brand manager chief Hildegard Wortmann, according to media reports in Germany.

Wortmann was passed over to become head of sales for BMW when outsider Pieter Nota was hired from Amsterdam-based Philips International BV for the position last year. Instead, she was named to head BMW brand marketing in Asia Pacific, excluding China. Her former job went to ex-Daimler executive Jens Thiemer in December.

Wortmann most recently has headed BMW brand marketing operations in Asia Pacific outside China. Germany’s Die Welt cites sources who say she could join the Audi management board on July 1.